Find in-market accounts
before the window closes.
Intent Enrich appends third-party buyer-intent signals — topic surges, content consumption, research activity across the web — to accounts, then layers in firmographic fit to confirm whether the signal is worth acting on. The result is a short, high-quality list of accounts actively researching your category right now. Billed per use. No subscription, no seat license.
Built for teams where timing is the advantage.
Intent signals decay fast. The teams that benefit most are the ones that act on them the same day — not the ones with the longest lists.
Call the accounts that are already looking.
An account researching your category today is a different conversation than a cold call. Append intent signals to your target list each morning, surface the accounts showing a surge in the last 48 hours, and route those to reps first. The window is narrow — outreach that lands the same day the signal peaks converts at a meaningfully higher rate.
Trigger campaigns when category research spikes.
Rather than running always-on campaigns at the full account universe, trigger paid and nurture activity when intent signals cross a threshold. Accounts that show a surge in your category get pulled into active sequences; accounts that go quiet drop back to low-frequency nurture. Budget follows signal, not calendar.
Build routing rules that fire on signal, not schedule.
Time-sensitive routing means the moment an account shows intent, it moves — to the right rep, the right sequence, the right play. Append intent signals at the point of routing rather than batch-enriching weekly. The lag between signal and outreach is where deals are lost.
Embed intent signals in real-time lead routing.
Drop Intent Enrich into a routing pipeline that fires on every inbound record or CRM update. Each call appends live intent data so routing logic can factor in whether an account is actively researching right now — not just whether they match the demographic profile. The same endpoint handles one record or a thousand.
Stop missing accounts while they're in market.
Your first intent-enriched account list lands in minutes. If you don't use the API for a month, you don't pay for the month. That's the entire deal.
- Charged only on a returned signal
- No seat license required
The honest answers.
If something below doesn't cover your case, ping us — we answer directly, no SDR funnel.
What does "pay per use" mean here?
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You're billed once per account lookup that returns an intent signal result. If an account has no detectable signal for your topic category, you're charged zero. No monthly floor, no minimum batch size — one lookup costs the same per-unit rate as ten thousand.
What intent signals does the API return?
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Topic-surge signals showing which research themes are spiking at the account level, content consumption patterns across third-party publisher networks, surge scores indicating relative intensity versus the account's baseline, and timestamps so you know whether the signal is hours or days old.
How quickly do intent signals decay?
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It depends on the category, but a category-research surge typically has a useful window of days, not weeks. A signal that peaked 10 days ago reflects a buying cycle that may already have moved on. The API returns timestamps so your routing logic can enforce its own freshness threshold.
Why combine intent with firmographic fit?
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Intent alone is noisy. An account surging on your category topic might be a student, a journalist, or a competitor — not a buyer. Layering in firmographic fit (industry, headcount, revenue band) filters the signal down to accounts you'd actually sell to, keeping the list short and actionable rather than long and diluted.
How fast does an account need to be contacted after a signal?
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There is no universal answer, but the research consistently points to same-day or next-day outreach as the window where conversion rates are meaningfully higher. Outreach a week after the signal is closer to a cold call than a warm one.
How is this different from Bombora, G2, or TechTarget intent data?
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Those are subscription platforms that bundle intent data into annual contracts with dashboards, segments, and ad integrations. Intent Enrich is one endpoint billed per lookup. If you need a full intent platform with managed segments and built-in ad activation, those are the right tools. If you need intent as one signal in a routing pipeline or agent workflow, a per-use API is a better shape.
What's the rate limit?
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100 RPS per key by default; we'll lift it on request. Real-time routing pipelines benefit from the higher ceiling — batch enrichment jobs rarely need it.